managing Partner
Abhijit Sanyal
I have extensive experience in analytics, data science and machine learning within the pharmaceutical and health-care sector, retail, financial services, telecommunications and other industries. I have conducted over 400 projects in advanced statistical modeling, machine learning, data science and market research using survey, very large transaction databases (100MM records or more), loyalty program and social media data. My specific skills are in high end analytics and customer valuation using supervised and unsupervised learning approaches, choice models, segmentation, pricing, product positioning, choice models, profit optimization, and demand analysis, as well as branding. I started my career using SAS, SPSS but have work exclusively using open source software - R and Python. Depending on client situations I also use cloud platforms such as Amazon Web Services (AWS) for data access and modeling as well as Data Bricks (pyspark, Scala)
I was a member of the customer-strategy team at Oliver Wyman, where I worked with mostly Fortune 500 companies providing solutions for a wide range of marketing strategy and business problems across a broad range of industries. My positions include being a Vice-President and Head of Analytics for boutique health care market research and consulting firms, VP Data Science for a media and entertainment startup and as a director in a turnaround consulting firm – Alix Partners. I was at TNS, (a WPP company) where I was the Vice President (Market Research and Analytics) and at IBM where I was the Team Lead for Data Science and Advanced Analytics. My last position was as the Head of Data Science for a women’s specialty retailer.
Education
University of Massachusetts, Amherst
Ph.D (Marketing and Quantitative Methods)
Indian Institute of Management, Calcutta, India
MBA (Marketing and Finance)
Indian Institute of Technology, Kharagpur, India
B.Tech (Electrical Engineering)
Activities & Affiliations
•American Marketing Association, Member
•R Studio Meet up groups
•The Institute for Operations Research and the Management Sciences., Member
Our team has deep coding expertise in R, Python, SQL, SAS and Alteryx and Machine Learning:
· Coding Expertise in R – Data manipulation; Machine Learning, Data Viz., Using dplyr; data.table; sparklyr
· Coding in Python stack: Numpy, Pandas, Scikit-Learn; Matplotlib, Seaborn; Using NLTK; Tensor Flow / Keras
· Coding expertise in Scala; MLib / Spark / Databricks and pyspark
· SQL: Oracle SQL; Working expertise of Unix; Hadoop; HDFS; Sqoop; Pig and Hive Languages,
· SAS: Base SAS; SAS/STAT; SAS/ETS; SAS/IML; SAS/QC; SAS/OR; Enterprise Miner;
Working expertise in cloud migration and working with cloud platforms (AWS)
Get in touch
We at SP Analytics know that working with the right data scientist is a choice not to be taken lightly. That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget. Contact us at the email below or give us a call.